Timbaland Launches New Sparkling Liqueur LeSUTRA

Grammy Award winning producer Timbaland is jumping into the spirits business with the launch of a new sparkling liqueur called LeSutra.

Timbaland is co-owner in the new company, along with partners who are veterans in the business.

The multi-platinum producer is working with Tom Bruno, co-founder of Grey Goose Vodka, wine & spirit distribution expert Ryan Rosenberg and marketing “masterminds” Adam Berkowitz and Jonathan Webb.

LeSUTRA

The ultra-premium brand liqueur will come in four different flavors and according to the founders, LeSUTRA will “revolutionize the liqueur industry” by tapping into a variety of tastes and demographics.

“Everything that I create is groundbreaking and LeSUTRA is no different,” said co-owner and LeSUTRA partner Timbaland. “With its innovative ingredients and design, I’m confident that we’ll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I’m guaranteeing another hit with LeSUTRA. “

LeSUTRA, which was inspired by the Kama Sutra, will launch in three different flavors – blueberry, strawberry, grape and peach.

Grey Goose co-founder Tom Bruno was also excited about his latest brand and business venture.
“With all my years in the wine and spirits industry, I have come across many fledging brands,” Tom Bruno said. “It is really rare to find a brand with so much potential and unique craftsmanship. From the recipe formula and luxury packaging to the marketing presence and overall impact of a partner like Timbaland, we have a champion in LeSUTRA.”

Timbaland is planning a massive launch party for LeSUTRA this Labor Day in Miami.

LeSUTRA is 30 Proof and will be priced at $29.99 for 750 mL and $19.99 for 375 mL. LeSUTRA Sparkling Liqueur launch on the East coast in this summer, with plans to expand nationwide in 2013.

Tyga Recruits Iggy Azalea, Ca$h Out And Kirko Bangz For “Closer To My Dreams Tour”

YMCMB recording artist Tyga has announced dates, cities, and supporting acts for his upcoming “Closer To My Dreams Tour” which kicks off on September 4 in Los Angeles, California.

The 15-date tour, which has tapped supporting talent in the form of Grand Hustle’s Iggy Azalea, Ca$h Out, Kirko Bangz, and Sterling Simms, will hit cities across the United States such as Dallas, Chicago, Washington D.C., New York, and Philadelphia before coming to a close on September 23 in Boston, Massachusetts.

Tyga’s “Closer to My Dreams Tour” will help the artist further promote his most recent album, Careless World: Rise of the Last King, which sold over 250,000 units since it’s release in February.

The Los Angeles native will next perform as part of the 2012 Rock the Bells Festival beginning on Saturday, August 18 in San Bernardino, California before he hits the road for his own dates. Tyga, along with his YMCMB family, are also currently working on the follow-up to 2009′s We Are Young Money compilation.

Check out a full list of tour dates and cities below:

9/4/2012 – Los Angeles, CA – Club Nokia
9/7/2012 – Corpus Christi, TX – Concrete Street Amphitheatre
9/8/2012 – Houston, TX – Bayou Music Center
9/9/2012 – Dallas, TX – Palladium Ballroom
9/11/2012 – Fargo, ND – The Venue
9/12/2012 – Milwaukee, WI – Eagles Ballroom
9/13/2012 – Des Moines, IA – Val Air Ballroom
9/14/2012 – Minneapolis, MN – Epic
9/16/2012 – Chicago, IL – Congress Theatre
9/17/2012 – Detroit, MI – The Fillmore
9/18/2012 – Columbus, OH – LC Pavilion
9/19/2012 – Washington D.C. – The Fillmore
9/20/2012 – New York, NY – Best Buy Theatre
9/21/2012 – Philadelphia, PA – Electric Factory
9/23/2012 – Boston, MA – House of Blues