Timbaland Launches New Sparkling Liqueur LeSUTRA

Grammy Award winning producer Timbaland is jumping into the spirits business with the launch of a new sparkling liqueur called LeSutra.

Timbaland is co-owner in the new company, along with partners who are veterans in the business.

The multi-platinum producer is working with Tom Bruno, co-founder of Grey Goose Vodka, wine & spirit distribution expert Ryan Rosenberg and marketing “masterminds” Adam Berkowitz and Jonathan Webb.

LeSUTRA

The ultra-premium brand liqueur will come in four different flavors and according to the founders, LeSUTRA will “revolutionize the liqueur industry” by tapping into a variety of tastes and demographics.

“Everything that I create is groundbreaking and LeSUTRA is no different,” said co-owner and LeSUTRA partner Timbaland. “With its innovative ingredients and design, I’m confident that we’ll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I’m guaranteeing another hit with LeSUTRA. “

LeSUTRA, which was inspired by the Kama Sutra, will launch in three different flavors – blueberry, strawberry, grape and peach.

Grey Goose co-founder Tom Bruno was also excited about his latest brand and business venture.
“With all my years in the wine and spirits industry, I have come across many fledging brands,” Tom Bruno said. “It is really rare to find a brand with so much potential and unique craftsmanship. From the recipe formula and luxury packaging to the marketing presence and overall impact of a partner like Timbaland, we have a champion in LeSUTRA.”

Timbaland is planning a massive launch party for LeSUTRA this Labor Day in Miami.

LeSUTRA is 30 Proof and will be priced at $29.99 for 750 mL and $19.99 for 375 mL. LeSUTRA Sparkling Liqueur launch on the East coast in this summer, with plans to expand nationwide in 2013.

EXCLUSIVE: Nas ‘Life is Good’ Album Release in Miami

Hip-Hop Icon Nas performed several cuts off his new album Life is Good at Club Cameo in Miami, Florida this weekend, to a packed crowd.

Life Is Good, which expected to sell over 130,000 copies its first week out, is set to debut at #1 this week on Billboardcharts, making Nas’ 10th release his sixth #1 album.

Nas took time to reflect on going from the track Life’s A Bitch,” from his 1994 debut album Illmatic, to Life Is Good.

“That’s a mother fucking change. I want to thank all yall for you support, thank you for rocking with me throughout all these years. Experience your life to the fullest. Live your life to the f**king fullest,” Nas told the fans, before breaking into a medley of hits from his catalog.

During the performance, Nas to a moment to speak on his relationship with his ex-wife Kelis and the track “Bye Bye Baby,” which he made for her.

“This is a true story about love, pain and divorce. This is dedicated to my ex. It’s all love. I’m feeling nice, just telling you. I’m feeling so good, I can’t believe this.”

Check out some video of the release party below: