Timbaland Launches New Sparkling Liqueur LeSUTRA

Grammy Award winning producer Timbaland is jumping into the spirits business with the launch of a new sparkling liqueur called LeSutra.

Timbaland is co-owner in the new company, along with partners who are veterans in the business.

The multi-platinum producer is working with Tom Bruno, co-founder of Grey Goose Vodka, wine & spirit distribution expert Ryan Rosenberg and marketing “masterminds” Adam Berkowitz and Jonathan Webb.

LeSUTRA

The ultra-premium brand liqueur will come in four different flavors and according to the founders, LeSUTRA will “revolutionize the liqueur industry” by tapping into a variety of tastes and demographics.

“Everything that I create is groundbreaking and LeSUTRA is no different,” said co-owner and LeSUTRA partner Timbaland. “With its innovative ingredients and design, I’m confident that we’ll gain a loyal and eclectic consumer base. My infectious style has helped produce career-defining hits for artists worldwide, and now I’m guaranteeing another hit with LeSUTRA. “

LeSUTRA, which was inspired by the Kama Sutra, will launch in three different flavors – blueberry, strawberry, grape and peach.

Grey Goose co-founder Tom Bruno was also excited about his latest brand and business venture.
“With all my years in the wine and spirits industry, I have come across many fledging brands,” Tom Bruno said. “It is really rare to find a brand with so much potential and unique craftsmanship. From the recipe formula and luxury packaging to the marketing presence and overall impact of a partner like Timbaland, we have a champion in LeSUTRA.”

Timbaland is planning a massive launch party for LeSUTRA this Labor Day in Miami.

LeSUTRA is 30 Proof and will be priced at $29.99 for 750 mL and $19.99 for 375 mL. LeSUTRA Sparkling Liqueur launch on the East coast in this summer, with plans to expand nationwide in 2013.

AHH EXCLUSIVE: CURREN$Y SPEAKS “PILOT TALK 3″ & MORE

Ghostface Killah, Just Blaze & Masta Ace Respond To Colorado Massacre

Three of Hip Hop's finest took to Twitter to respond to the tragedy in Aurora, Colorado.

The world was shocked and saddened when news broke that former PhD student James Eagan Holmes opened fire on a crowded movie theater during a midnight screening of The Dark Knight Rises, killing 12  people and injuring dozens more. Now, members of the Hip Hop community respond to the tragedy.

In the wake of yesterday's events, rappers Ghostface Killah and Masta Ace reached out to the victims of the shooting and their families via Twitter to send their prayers and condolences. Producer Just Blaze took a harder line on the issue, hoping that the killer Holmes spend the rest of his life locked "under the jail."

@GhostfaceKillah
Ghostface KillahNot happy about the babies being lost. Toronto, Chicago, & Colorado!
Jul 20 via Twitter for iPad  Favorite Retweet Reply

@mastaace
Masta AceIncident in Colorado movie theater is crazy! And very sad. Pray for the victims and their families.
Jul 20 via Twitter for iPhone Favorite Retweet Reply

@JustBlaze
Just BlazeDon't believe in the death penalty. But put that dude in Colorado under the jail forever with nothing of the pics of those he killed.
Jul 20 via Twitter for iPhone Favorite Retweet Reply

In related news, HipHopWired recently ran a report giving insight into the shooter Holmes's unstable mindset. According to the story, one of Holmes's neighbors recalls him responding to Lil Wayne song that she had been playing with a racist pejorative.

"[A]nother neighbor, Rachel Reed, 25, recalled seeing Holmes a number of times on the stoop, with his backpack," reads the report. "A couple of months ago she ran into him at the Zephyr, where she had put a Lil Wayne rap song on the jukebox. Holmes disapproved, she said, preferring rock 'n' roll music. He came over and 'made some racially charged comments about rap,' she said."

DX sends its prayers to the victims of the tragedy.

Nas Is In A “Good” Place – Puts On A High Energy Show In NYC

Nas took it back to the essence of Hip-Hop last night for his performance at NYC’s Tammany Hall. Flying high off of his Tuesday release for his new album, Life Is Good, Nas, who was dressed in a black “New York” t-shirt, bounced around the stage like a man who didn’t have a care in the world. The half industry/half true Nas fans, endured a line around the block and waited three hours for the god emcee to hit the stage, but once he did he never looked back.

Nas diddy-bopped on the stage and went through some of his radio single hits, mixed in with album cuts that only a true Nas fan would know – and the place was filled with true Nas fans, who rapped along to every line that came out of his mouth.

The atmosphere in Tammany Hall was similar to those block parties you snuck into when back you were 12 and 13 years old. The ones you had no business being at, but still remember to this day because you had the time of your life while you were there. Every square inch of the place of packed with Nas representers.

Keeping the throwback theme in tact, Nas started off his set with “Live at the BBQ.” “How many original Nas fans do we have in the building tonight?” Nas screamed to the crowd. The crowd erupted and Nas took the opportunity to go directly into one of his classics, “The World Is Yours”. Soon after, Nas was joined on stage by his younger brother Jungle and five “hype men,” who actually served their purpose and hyped up the crowd even more.

Nas was almost through performing “NY State Of Mind” when his old “Firm” group member AZ hopped on the stage to perform “Life’s A B*tch.” The crowd swayed back and forth, almost in unison, and rapped along as if they were performing along with the two on stage. After the track, AZ turned his back to the audience and was set to leave the stage when Nas called him back. “I can’t let you leave just yet A. Green—play that joint.”

The two went on to put on a spectacle of a show together that had everyone in the place wondering why The Firm never lived up to its true potential. Nas and AZ performed “Phone Tap,” “Affirmative Action,” and for the first time ever together, “Mo Money, Murder.”

Nas, who was slightly sweating now due to his high energy mini-set with AZ, proclaimed “Life is Good,” and with that, the beat to “Daughters” dropped. Nas expressed how much he and his daughter loved the record, then proceeded to say, “Her mother hates it, though. I don’t know… she’s f*cking crazy.”

The rest of the show was dedicated to all new material from his album Life Is Good. Nas plowed through “Queens Story,” “Accident Murderers,” and “Loco-Motive.” He was later joined on stage by rapper/producer Swizz Beatz for his sure to be hit single, “Summer On Smash”.

Nas ended the show with “Bye Baby”, an “ode” to his ex-wife, Kelis.

The rapper’s smile at the end of his long and energetic set seemed to tell a tale of triumph and accomplishment. One can only believe that Nas walked out of Tammany Hall last night truly believing, that “Life Is Good.”

Check out some footage from the show below, courtesy of GWizMusik:

Wiz Khalifa – SBTV Freestyle